4 Ways to Build Rapport with Patients – and Parents!

4 Ways to Build Rapport with Patients – and Parents!

We’re always amazed at how teachers are able to confidently juggle the names, likes, and achievements of twenty or more students each year. Likewise, we’re amazed when clinic staff greet us by name, let alone ask us how things are going! Building rapport with patients is more than earning their trust; it’s putting a face to your clinic. It’s helping them better relate, understand what they need to do, and increasing your patient satisfaction levels without compromising patient safety. Here are 4 ways to build that trust with your patients – and their parents! 1. Be available for questions Kids (and parents) appreciate it when they get honest answers to their questions. Unfortunately, they don’t always remember those questions when they’re at the clinic! Thankfully, there’s some amazing technology available to keep those lines of communication open! We’ve seen clinics have amazing success when they: Keep a list of FAQs on their website Give staff work phones – so that patients can text in questions and get knowledgeable responses. Respond to questions posted on social media. 2. Listen to your community Every community has different needs and goals. By being involved, you’ll not only know what your community needs, but be seen for your caring commitment to your neighbors. There may be different community park, health improvement, historical, or other projects being sponsored by city hall or a local charity organization. It may even be worth getting involved in a couple of projects with different councils. 3. Take and keep notes Sometimes, special events or moments will just pop up. If you’re aware of them, these can be great moments to build rapport...
Which Social Media Platform is Right for You?

Which Social Media Platform is Right for You?

It seems like there’s a new social media platform popping up pretty regularly! Does that mean that your practice needs to be scrambling to be on each and every new platform? Well, if there’s an overachiever in your office, go for it! If you’re already struggling to keep your existing social media accounts straight, though, it may be time to narrow your focus. Which social media platforms are you already on? Are you on any of the “Big 3” platforms? (Facebook, Google+, and Twitter) Have you set up accounts on Pinterest, Instagram, Tumblr, LinkedIn, or Stumbleupon? Which ones are you regularly using? If you aren’t regularly using them, now may be a good time to update them or delete them. Where do your patients (and their parents) hang out online? If your patients are hanging out on SnapChat or Instagram, it doesn’t make a lot of sense to stick to using Pinterest – they won’t be seeing your educational posts or your messages. You have to go to them – so that they’ll come to you. Facebook Are you on Facebook? With how many millions of people are already on Facebook, it only makes sense to have a business page up and going. Facebook tends to be more popular among the parents, but there are still an awful lot of kids who have Facebook accounts. Twitter With its abbreviations and hashtags, Twitter is its own language and universe. It’s more popular among the younger crowds who fluently speak internet text and memes. Instagram Instagram tends to be popular for both kids and parents, with how easy it is to...
Community Events: 3 ways to combine education and outreach!

Community Events: 3 ways to combine education and outreach!

While every town is different, we’d bet that there’s still some kind of community events calendar in your area! Making use of local events is a great way to not only reach out to your patients and their parents, but also to provide some much-needed education. Here are three different ways you can get involved in your community while providing education, too. 1. Use Community Events and Health Fairs for Education Many communities regularly sponsor safety, health, or hygiene fairs to better educate their citizens. Participating in these kinds of health fairs is a great way to not only be seen, but also to provide vital dental health and orthodontics-related information to your community. Educational brochures, flyers, and freebies always go great together at these kinds of events! 2. Reach Out to Local Schools In some communities, elementary schools are happy to host educational assemblies in classrooms or school-wide. Kids love special educational assemblies, especially when they’re entertaining. Giving out prizes for right answers to dental hygiene questions is another great way to encourage participation and reinforce what they’re being taught. 3. Be Involved in Local Service Projects Finally, local service projects can be a great way to build rapport with your community and provide support or education. Some service projects won’t require education, simply support. These ones are still fantastic as they show your commitment to the community. Others, though, like putting together hygiene packets for the less fortunate or disaster relief victims, are a great way to reinforce dental hygiene to everyone involved. There we have it: three ways to be involved in your community through events and education. Has your office...
3 Ways to use Social Media in your Practice

3 Ways to use Social Media in your Practice

Social media is more than just a great place to connect with friends and family; it’s also a great place to connect with clients, businesses, and more. It’s also where your patients – and their parents – are hanging out. Because it’s the cool place to be, why not use social media in your practice? Use social media in your practice to teach your patients (and parents!) Let’s face it: the odds are that most patients will forget some or all of the instructions they’re given. Wouldn’t it be great if they had helpful reminders through the week? Why not use social media to give them that reminder or refresher course? Parents will love the idea that their kids can be gently and professionally reminded how to take care of their orthodontics, their teeth, their hygiene, or just get some cool tooth facts. They’ll appreciate that you care, and they’ll love that they don’t have to nag their kids! Using social media, you can also prepare your patients for the next steps in their care: that way, they know what’s coming and are ready for it. Use social media to teach and reach your community The great thing about social media is how flexible it can be. Not only can you use it to directly connect with patients, but you can also use it to reach your community! Your community can be as large, or small, as you want it to be: it doesn’t have to be defined geographically. Use social media to teach local dentists about your office protocols or to outreach to other local specialists. You could also use...