3 ways your orthodontic practice should be using video marketing

3 ways your orthodontic practice should be using video marketing

Video marketing is one of our favorite techniques for a couple of reasons. First, it puts a face to your brand name. It humanizes your practice so that you’re not another unknown – you’re the kind doctor and staff from that one video! Another reason it’s great is that some people are visual learners. They need the visual reinforcement that video marketing can give them. Rather than focusing on the countless other reasons that video marketing is great for your orthodontic practice, though, let’s focus on some specific ways you can implement it today. 1. Use pre-recorded videos to celebrate special occasions One of the cutest things we’ve seen is when clinics or practices use pre-recorded videos to celebrate special occasions with their patients. It’s your patient’s birthday? Great! Send out an email with the link to the “Happy birthday!” video where your staff is singing happy birthday while holding balloons in front of a huge sign. A birthday video is a great place to start, but it doesn’t have to end there. Why not make videos to celebrate “Happy you got your braces off!” day and “Happy you don’t have to wear that retainer anymore!” day? 2. Teach proper hygiene or dental practices Another video that would be easy to make today is one that teaches your patients (and their families) how to perform proper dental care and hygiene. Not only can you reinforce good habits, but you can make sure that they see *how* to do it, too. Plus, parents will love being able to point to the computer (and your video!) instead of having to nag. 3....