How the Meaning of Colors affects your Practice’s Image

How the Meaning of Colors affects your Practice’s Image

Did your practice hire a branding or image consultant before you settled on your name? While the odds are that you didn’t, there’s an increasing trend to use these branding gurus to make sure that your brand gets started off on the right foot! One of the subtler things that your branding consultant would have covered with you is the colors of your company (or practice). Because, yes, even colors have meaning that need to be taken into consideration. The meaning of colors is psychologically based With minor variation across cultures, colors have come to stand for different ideas, emotions, and even themes. This impressive infographic (the very informative graphic below) covers just what, exactly, each color means – and the meaning behind each. Colors influence brand perception Looking closer at the infographic, we can see that: Yellow is optimistic, clarity, and warmth. Orange is friendly, cheerful, and confident. Red is bold, excited, and young. Purple is wise, creative, and imaginative. Blue is trustworthy, dependable, and strong. Green is peaceful, healthy, and growing. White/black can signify balance, calmness, and a neutrality. What colors do you use with your practice? Are you sending the right message with the colors you picked? What message are you sending, exactly? The colors you use will influence how people see your brand and your practice. It’s not usually a conscious decision on their part – it’s just how people have been wired and subconsciously conditioned to interpret colors. Make your list… and check it twice! If your color scheme isn’t sending the right message, change it! Check out the infographic again and make a list of...
3 Occasions your Practice should Always Celebrate

3 Occasions your Practice should Always Celebrate

People love a good party. But that’s not the only reason to throw a shindig at your practice. Actually, there’s a lot of psychology behind celebrating occasions and having traditions at your business. It’s part of turning your practice or office into a community – a place where your patients and families will love to go and recommend to others. That’s why your practice should always celebrate these three types of occasions. Always celebrate big events By big events, we mean holidays, community events, and anything else that makes your area unique. For example, if you travel through Utah on July 24th, they’ve got their own holiday celebrating the pioneers that settled the area. Why not join in on the celebration? With the holiday season upon us, make your practice part of the festivities. Decorate the office for the season. The decorations can be as generic or religiously/culturally-driven as you want them to be. After all, you’re celebrating *with* your community! Commemorate anniversaries Another important occasion to celebrate is anniversaries. By anniversary, we mean practice-related anniversaries. You could celebrate your doctor’s graduation day, the day that the practice first opened, or even the day that your first patient’s hardware was removed – and you got to see the finished results. You can celebrate as many (or as few) as you deem appropriate. But celebrate at least one – and let your community celebrate with you with ads, coupons, or an open house. Remember birthdays Finally, always remember to celebrate the birthdays of your patients. Maybe you combine everyone’s birthday into one and just do it on one day. Or maybe...