Incentivizing your Orthodontist Patients?

Incentivizing your Orthodontist Patients?

Is your dog’s name “Bad Dog”? If your dog only gets attention when he jumps up on people, then he’s always going to jump up on people. It’s not that he’s trying to be bad; it’s that he’s trying to get your attention! It’s the same with kids (and some adults), too. We tend to mimic the behaviors that get us attention. That’s why incentivizing your orthodontist patients is so important. It’s teaching them the importance of good hygiene skills and a good set of teeth. Recognize their achievements “I told you I loved you when I married you! Do I have to tell you again?” A recent TED talk found that the #1 reason for job satisfaction in adults is recognition. If adults are finding and keeping jobs based on being verbally recognized for a job well done, then why not apply that to your practice? Your patients want to know what you think about their hard work. And let’s face it: wearing braces in adolescence is a hard job! When your patients follow through with their care plans, give them a high-five or tell them they did a great job. Everyone loves to hear that they’re doing a great job. Reward and incentivize your orthodontist patients Going back to the dog training metaphor, dogs learn to do some pretty awesome tricks when the action is associated with positive attention and rewards. Here’s the thing: people love getting rewarded, too. And while you won’t be teaching your orthodontist patients how to catch a flying frisbee with their mouths, you are teaching them lifelong dental hygiene skills and life...
10 Easy and Effective Marketing Ideas for Orthodontists

10 Easy and Effective Marketing Ideas for Orthodontists

The last time I checked, there isn’t a single school of medicine, dentistry, or orthodontia that offers courses in marketing. Which, is really a shame because it takes more than good bedside manner to market your practice so that it can sustain the growth it needs to survive. That’s why a great office manager can make or break any office – and these 10 easy and effective marketing ideas for orthodontists are to help make your day as manager that much easier. Our top 10 easy and effective marketing ideas for orthodontists: Build a cohesive brand image Create a comfortable office ambiance Promote team uniformity through uniforms and training Schedule patient appreciation days Celebrate patient and staff birthdays Offer patient rewards to encourage compliance Offer patient or community awards to build name brand (practice) recognition Use Social Media to reach out to your community and patients Maintain a clean, interactive website as a place to educate and inform patients and prospects Hold patient referral contests Thankfully, these marketing ideas are easy to implement – even as an orthodontist practice. Building a cohesive brand image can be as simple as creating a simple logo or sign to hang outside of your office – and then making sure it’s also visible inside of your office. If you want to take it a step further, choose colors to represent your practice. Then, use those colors to decorate your office inside and out. Doing that while creating a comfortable office ambiance will make sure that your office is remembered as a comfortable and safe place. Making sure that your team looks like a team will...