Market your Orthodontist Practice at Local Fairs this Summer

Market your Orthodontist Practice at Local Fairs this Summer

As the school year draws closer to an end, summer is already on your patients’ minds. But it should also be on yours for several very important reasons. Our favorite reason has to do with the fact that summer is carnival season! Local fairs and carnivals can be a fantastic place to market your orthodontist practice, if you know how and where to do so. We’ve got three great ways for you to get involved in your community, enjoy the summer fair season, and market your practice all at the same time. Market your orthodontist practice by setting up a booth Many local fairs and events allow local businesses to set up booths. While these booths usually have a fee associated with them, every business we’ve talked to has seen fantastic returns on their investment for their entrance fees. Once your booth is set up, let your creativity kick in. You could set it up as an educational booth, giving away informational brochures, toothbrushes, or other fun branded gear. Or, if you’re up to the challenge, why not set up a dunk tank? It’d be a great way to make a ‘splash’ with your community! Plus, your patients will have an absolute ‘ball’! Sponsor or help plan local events and fairs If setting up a booth isn’t feasible, then we recommend you look into sponsoring the local fair. Or do both! Sponsors for these kinds of local events get to have their business information, and perhaps a short marketing blurb, on flyers, handouts, or signs at the event itself. You’ll need to talk to the event organizers to get...
3 of the Best Orthodontist Marketing Awards Ever

3 of the Best Orthodontist Marketing Awards Ever

If you’ve got kids (or know someone who does), then you know what bedtime is like. It involves screaming, crying, refusals, and tantrums. And it doesn’t matter how old the kid gets, it’s still pretty much the same. Why do we bring that up? Well, there’s something that goes on at bedtime that’s crucial to that child’s dental health: that’s when kids brush their teeth! And, let’s face it. There are some nights when kids fight too much and too hard – and the tooth brushing gets skipped. For an 11 month old with only two teeth, that may not be a huge deal. But for a 13 year old with braces, it’s a lot bigger deal. So to help your patients (and their parents) make bedtime a whole lot more pleasant, let’s chat about 3 of the best orthodontist marketing awards ever. The 3 best orthodontist marketing awards for kids and teens: #1. Sticker charts Kids of all ages love sticker charts! Okay, so older teenagers might be fine with just crossing the day off of the calendar. But there’s something immensely satisfying about filling up a calendar so that the patient and their parents can see what kind of progress they’re making with their orthodontic care – or brushing their teeth every day. #2. In-office awards We’ve seen kids who are absolutely terrified of dentists and orthodontists. They’ll freeze up during the exam or adjustment. But once the visit is over and there’s a chance to visit the in-office awards bucket or prize machine, they’re all smiles. #3. High-fives all around Last but not least, there’s something...