Going Down the ‘Tube: Using YouTube to promote your practice

Going Down the ‘Tube: Using YouTube to promote your practice

Did your parents have a video camera when you were a kid? It was probably one of those giant contraptions that weighed twenty pounds and balanced on one shoulder (so that’s why they have back pain now…). After they taped your home run at the baseball game or stunning sonata at your piano recital, you came home and stuck the tape into your VHS or Betamax. How times have changed! These days we all have handheld video cameras on our phones ready anytime and anywhere. Videos can be uploaded instantly to YouTube for the whole world to see. YouTube is a great way to market your practice. By posting videos on YouTube, you can help familiarize people with your office, educate current and future patients, celebrate newly straightened teeth, and more. Here are a few ways that you can take advantage of YouTube to promote your practice: Make your office a familiar and friendly place Going to the orthodontist for the first time can be intimidating, especially for younger kids. You want them to know that you’re a cool and fun person and that braces aren’t scary. YouTube videos can help new patients to be ready and even excited to go to your office. Here are a few ideas of YouTube videos to familiarize new patients with the world of orthodontia: An introduction video where every member of the office says hello and explains what they do Take a tour of the office Have a recent teen braces grad tell kids what to expect for their whole orthodontic experience Have an adult braces grad tell adults what to expect...
Market your practice using food?

Market your practice using food?

Close your eyes and picture your favorite food – the kind that makes your mouth water. Is it a thick, juicy steak cooked just right? A bowl of bright red strawberries drizzled with whipped cream? Or a warm chocolate chip cookie oozing chocolatey goodness? Are you picturing it? You’re probably even smiling a little bit right now, aren’t you? They say that the quickest way to someone’s heart is through his stomach. That saying can easily be expanded. One of the best ways to promote your practice is by appealing to people’s stomachs. The quickest way to get referrals is through the heart of a dentist, a patient, or a slew of future patients is through food. Let’s market your practice to these three groups using food: Dentists are hungry Remember being a poor dental student? Back when you attended even the most boring lunchtime lecture because you’d get a few slices of pizza? Grown-up dentists (and their support staffs!) haven’t changed that much. Free food is a great way to get your foot in the door of local dentist offices and to help them remember you when it’s time to refer dentally-challenged patients. Here’s several ways to feed your way into those dental offices: Take the dentist out to lunch or dinner Bring lunch for the entire office Deliver tooth-shaped sugar cookies or a mouth cake – complete with braces Drop off tasty gift boxes – not just at Christmas Dentists are a great source of referrals, but it’s also important to think about promoting your practice to your entire (hungry) community. Feed the entire community The best...