Marketing your Orthodontist Practice takes Constant, Consistent Work (just like gardening)

Marketing your Orthodontist Practice takes Constant, Consistent Work (just like gardening)

If you’ve got a green thumb, then you know how much hard work it is to grow a garden. If you plant a few tomato plants, you can’t just wait 60 or so days to come back and harvest a bumper crop. There’s a lot of work to do between planting and eating those juicy red tomatoes! Marketing your orthodontist practice is a lot like gardening – it takes a lot of constant, consistent work. Marketing and gardening both require a significant up front investment If you’ve ever planted a garden or started a marketing campaign, then you know what a great analogy this is. Both gardening and marketing take a good amount of planning before you ever start planting seeds or reaping names from your lead generating campaign. With gardening, you have to know which plants need full sun, which can’t be planted by others, and how much water they need to grow well. With marketing, you need to know who your target market is, where you can reach them, and have some creative ideas that will leave a lasting impact on them. Both also require regular evaluation (or weeding) Regularly evaluating a garden means weeding it – otherwise, your garden will be overrun completely! It also means pruning and guiding those plants – otherwise your nice row of tomato plants will turn into a tomato jungle. Marketing your orthodontist practice is also going to take regular evaluation – to make sure that it’s effective, efficient, and consistent with your practice’s image. But come harvest time, gardening (and lead generation) are 100% worth it! Home grown veggies are...
Incentivizing your Orthodontist Patients?

Incentivizing your Orthodontist Patients?

Is your dog’s name “Bad Dog”? If your dog only gets attention when he jumps up on people, then he’s always going to jump up on people. It’s not that he’s trying to be bad; it’s that he’s trying to get your attention! It’s the same with kids (and some adults), too. We tend to mimic the behaviors that get us attention. That’s why incentivizing your orthodontist patients is so important. It’s teaching them the importance of good hygiene skills and a good set of teeth. Recognize their achievements “I told you I loved you when I married you! Do I have to tell you again?” A recent TED talk found that the #1 reason for job satisfaction in adults is recognition. If adults are finding and keeping jobs based on being verbally recognized for a job well done, then why not apply that to your practice? Your patients want to know what you think about their hard work. And let’s face it: wearing braces in adolescence is a hard job! When your patients follow through with their care plans, give them a high-five or tell them they did a great job. Everyone loves to hear that they’re doing a great job. Reward and incentivize your orthodontist patients Going back to the dog training metaphor, dogs learn to do some pretty awesome tricks when the action is associated with positive attention and rewards. Here’s the thing: people love getting rewarded, too. And while you won’t be teaching your orthodontist patients how to catch a flying frisbee with their mouths, you are teaching them lifelong dental hygiene skills and life...
10 Easy and Effective Marketing Ideas for Orthodontists

10 Easy and Effective Marketing Ideas for Orthodontists

The last time I checked, there isn’t a single school of medicine, dentistry, or orthodontia that offers courses in marketing. Which, is really a shame because it takes more than good bedside manner to market your practice so that it can sustain the growth it needs to survive. That’s why a great office manager can make or break any office – and these 10 easy and effective marketing ideas for orthodontists are to help make your day as manager that much easier. Our top 10 easy and effective marketing ideas for orthodontists: Build a cohesive brand image Create a comfortable office ambiance Promote team uniformity through uniforms and training Schedule patient appreciation days Celebrate patient and staff birthdays Offer patient rewards to encourage compliance Offer patient or community awards to build name brand (practice) recognition Use Social Media to reach out to your community and patients Maintain a clean, interactive website as a place to educate and inform patients and prospects Hold patient referral contests Thankfully, these marketing ideas are easy to implement – even as an orthodontist practice. Building a cohesive brand image can be as simple as creating a simple logo or sign to hang outside of your office – and then making sure it’s also visible inside of your office. If you want to take it a step further, choose colors to represent your practice. Then, use those colors to decorate your office inside and out. Doing that while creating a comfortable office ambiance will make sure that your office is remembered as a comfortable and safe place. Making sure that your team looks like a team will...
How the Meaning of Colors affects your Practice’s Image

How the Meaning of Colors affects your Practice’s Image

Did your practice hire a branding or image consultant before you settled on your name? While the odds are that you didn’t, there’s an increasing trend to use these branding gurus to make sure that your brand gets started off on the right foot! One of the subtler things that your branding consultant would have covered with you is the colors of your company (or practice). Because, yes, even colors have meaning that need to be taken into consideration. The meaning of colors is psychologically based With minor variation across cultures, colors have come to stand for different ideas, emotions, and even themes. This impressive infographic (the very informative graphic below) covers just what, exactly, each color means – and the meaning behind each. Colors influence brand perception Looking closer at the infographic, we can see that: Yellow is optimistic, clarity, and warmth. Orange is friendly, cheerful, and confident. Red is bold, excited, and young. Purple is wise, creative, and imaginative. Blue is trustworthy, dependable, and strong. Green is peaceful, healthy, and growing. White/black can signify balance, calmness, and a neutrality. What colors do you use with your practice? Are you sending the right message with the colors you picked? What message are you sending, exactly? The colors you use will influence how people see your brand and your practice. It’s not usually a conscious decision on their part – it’s just how people have been wired and subconsciously conditioned to interpret colors. Make your list… and check it twice! If your color scheme isn’t sending the right message, change it! Check out the infographic again and make a list of...