Local Marketing for Your Orthodontist Practice Starts at City Hall

Local Marketing for Your Orthodontist Practice Starts at City Hall

As school draws to a close, it’s the perfect time of year to do a quick Google search: to find your local town or city hall. You see, most businesses (and practices) forget that local marketing for your orthodontist practice starts at city hall. If you’re lucky, your city or town will even have a website – meaning you won’t actually have to go to city hall to read the flyers, bulletins, and brochures stapled haphazardly to the “Local Announcements” board. Thankfully, most cities and forward-thinking towns have made the upgrade to the digital age, making it easier than ever to get the word out about your practice! First of all, if your community still uses a physical announcement or bulletin board, see if you can get a flyer posted on it, too! Just remember that the board probably gets cleaned off regularly, so you’ll want to stop in periodically to post a new flyer – and to check for other great town announcements! Then, see if your town offers a business directory. Odds are, they do! Get your practice listed there. Usually, it’s free or low cost to do so, too. Once that’s done, check to see what summer or upcoming activities are planned. In many towns, the city hall and local businesses work together to sponsor a “get the kids outdoors and moving!” themed rewards program for the youth. See if you can find a similar program in your town, and get involved! Not only does it get the word out about your practice, it can also significantly increase foot traffic and good will, too. Your city...
Market your practice using food?

Market your practice using food?

Close your eyes and picture your favorite food – the kind that makes your mouth water. Is it a thick, juicy steak cooked just right? A bowl of bright red strawberries drizzled with whipped cream? Or a warm chocolate chip cookie oozing chocolatey goodness? Are you picturing it? You’re probably even smiling a little bit right now, aren’t you? They say that the quickest way to someone’s heart is through his stomach. That saying can easily be expanded. One of the best ways to promote your practice is by appealing to people’s stomachs. The quickest way to get referrals is through the heart of a dentist, a patient, or a slew of future patients is through food. Let’s market your practice to these three groups using food: Dentists are hungry Remember being a poor dental student? Back when you attended even the most boring lunchtime lecture because you’d get a few slices of pizza? Grown-up dentists (and their support staffs!) haven’t changed that much. Free food is a great way to get your foot in the door of local dentist offices and to help them remember you when it’s time to refer dentally-challenged patients. Here’s several ways to feed your way into those dental offices: Take the dentist out to lunch or dinner Bring lunch for the entire office Deliver tooth-shaped sugar cookies or a mouth cake – complete with braces Drop off tasty gift boxes – not just at Christmas Dentists are a great source of referrals, but it’s also important to think about promoting your practice to your entire (hungry) community. Feed the entire community The best...
Market your Orthodontist Practice at Local Fairs this Summer

Market your Orthodontist Practice at Local Fairs this Summer

As the school year draws closer to an end, summer is already on your patients’ minds. But it should also be on yours for several very important reasons. Our favorite reason has to do with the fact that summer is carnival season! Local fairs and carnivals can be a fantastic place to market your orthodontist practice, if you know how and where to do so. We’ve got three great ways for you to get involved in your community, enjoy the summer fair season, and market your practice all at the same time. Market your orthodontist practice by setting up a booth Many local fairs and events allow local businesses to set up booths. While these booths usually have a fee associated with them, every business we’ve talked to has seen fantastic returns on their investment for their entrance fees. Once your booth is set up, let your creativity kick in. You could set it up as an educational booth, giving away informational brochures, toothbrushes, or other fun branded gear. Or, if you’re up to the challenge, why not set up a dunk tank? It’d be a great way to make a ‘splash’ with your community! Plus, your patients will have an absolute ‘ball’! Sponsor or help plan local events and fairs If setting up a booth isn’t feasible, then we recommend you look into sponsoring the local fair. Or do both! Sponsors for these kinds of local events get to have their business information, and perhaps a short marketing blurb, on flyers, handouts, or signs at the event itself. You’ll need to talk to the event organizers to get...
10 Easy and Effective Marketing Ideas for Orthodontists

10 Easy and Effective Marketing Ideas for Orthodontists

The last time I checked, there isn’t a single school of medicine, dentistry, or orthodontia that offers courses in marketing. Which, is really a shame because it takes more than good bedside manner to market your practice so that it can sustain the growth it needs to survive. That’s why a great office manager can make or break any office – and these 10 easy and effective marketing ideas for orthodontists are to help make your day as manager that much easier. Our top 10 easy and effective marketing ideas for orthodontists: Build a cohesive brand image Create a comfortable office ambiance Promote team uniformity through uniforms and training Schedule patient appreciation days Celebrate patient and staff birthdays Offer patient rewards to encourage compliance Offer patient or community awards to build name brand (practice) recognition Use Social Media to reach out to your community and patients Maintain a clean, interactive website as a place to educate and inform patients and prospects Hold patient referral contests Thankfully, these marketing ideas are easy to implement – even as an orthodontist practice. Building a cohesive brand image can be as simple as creating a simple logo or sign to hang outside of your office – and then making sure it’s also visible inside of your office. If you want to take it a step further, choose colors to represent your practice. Then, use those colors to decorate your office inside and out. Doing that while creating a comfortable office ambiance will make sure that your office is remembered as a comfortable and safe place. Making sure that your team looks like a team will...
3 Occasions your Practice should Always Celebrate

3 Occasions your Practice should Always Celebrate

People love a good party. But that’s not the only reason to throw a shindig at your practice. Actually, there’s a lot of psychology behind celebrating occasions and having traditions at your business. It’s part of turning your practice or office into a community – a place where your patients and families will love to go and recommend to others. That’s why your practice should always celebrate these three types of occasions. Always celebrate big events By big events, we mean holidays, community events, and anything else that makes your area unique. For example, if you travel through Utah on July 24th, they’ve got their own holiday celebrating the pioneers that settled the area. Why not join in on the celebration? With the holiday season upon us, make your practice part of the festivities. Decorate the office for the season. The decorations can be as generic or religiously/culturally-driven as you want them to be. After all, you’re celebrating *with* your community! Commemorate anniversaries Another important occasion to celebrate is anniversaries. By anniversary, we mean practice-related anniversaries. You could celebrate your doctor’s graduation day, the day that the practice first opened, or even the day that your first patient’s hardware was removed – and you got to see the finished results. You can celebrate as many (or as few) as you deem appropriate. But celebrate at least one – and let your community celebrate with you with ads, coupons, or an open house. Remember birthdays Finally, always remember to celebrate the birthdays of your patients. Maybe you combine everyone’s birthday into one and just do it on one day. Or maybe...
3 ways your orthodontic practice should be using video marketing

3 ways your orthodontic practice should be using video marketing

Video marketing is one of our favorite techniques for a couple of reasons. First, it puts a face to your brand name. It humanizes your practice so that you’re not another unknown – you’re the kind doctor and staff from that one video! Another reason it’s great is that some people are visual learners. They need the visual reinforcement that video marketing can give them. Rather than focusing on the countless other reasons that video marketing is great for your orthodontic practice, though, let’s focus on some specific ways you can implement it today. 1. Use pre-recorded videos to celebrate special occasions One of the cutest things we’ve seen is when clinics or practices use pre-recorded videos to celebrate special occasions with their patients. It’s your patient’s birthday? Great! Send out an email with the link to the “Happy birthday!” video where your staff is singing happy birthday while holding balloons in front of a huge sign. A birthday video is a great place to start, but it doesn’t have to end there. Why not make videos to celebrate “Happy you got your braces off!” day and “Happy you don’t have to wear that retainer anymore!” day? 2. Teach proper hygiene or dental practices Another video that would be easy to make today is one that teaches your patients (and their families) how to perform proper dental care and hygiene. Not only can you reinforce good habits, but you can make sure that they see *how* to do it, too. Plus, parents will love being able to point to the computer (and your video!) instead of having to nag. 3....