Marketing your Orthodontist Practice takes Constant, Consistent Work (just like gardening)

Marketing your Orthodontist Practice takes Constant, Consistent Work (just like gardening)

If you’ve got a green thumb, then you know how much hard work it is to grow a garden. If you plant a few tomato plants, you can’t just wait 60 or so days to come back and harvest a bumper crop. There’s a lot of work to do between planting and eating those juicy red tomatoes! Marketing your orthodontist practice is a lot like gardening – it takes a lot of constant, consistent work. Marketing and gardening both require a significant up front investment If you’ve ever planted a garden or started a marketing campaign, then you know what a great analogy this is. Both gardening and marketing take a good amount of planning before you ever start planting seeds or reaping names from your lead generating campaign. With gardening, you have to know which plants need full sun, which can’t be planted by others, and how much water they need to grow well. With marketing, you need to know who your target market is, where you can reach them, and have some creative ideas that will leave a lasting impact on them. Both also require regular evaluation (or weeding) Regularly evaluating a garden means weeding it – otherwise, your garden will be overrun completely! It also means pruning and guiding those plants – otherwise your nice row of tomato plants will turn into a tomato jungle. Marketing your orthodontist practice is also going to take regular evaluation – to make sure that it’s effective, efficient, and consistent with your practice’s image. But come harvest time, gardening (and lead generation) are 100% worth it! Home grown veggies are...
Local Marketing for Your Orthodontist Practice Starts at City Hall

Local Marketing for Your Orthodontist Practice Starts at City Hall

As school draws to a close, it’s the perfect time of year to do a quick Google search: to find your local town or city hall. You see, most businesses (and practices) forget that local marketing for your orthodontist practice starts at city hall. If you’re lucky, your city or town will even have a website – meaning you won’t actually have to go to city hall to read the flyers, bulletins, and brochures stapled haphazardly to the “Local Announcements” board. Thankfully, most cities and forward-thinking towns have made the upgrade to the digital age, making it easier than ever to get the word out about your practice! First of all, if your community still uses a physical announcement or bulletin board, see if you can get a flyer posted on it, too! Just remember that the board probably gets cleaned off regularly, so you’ll want to stop in periodically to post a new flyer – and to check for other great town announcements! Then, see if your town offers a business directory. Odds are, they do! Get your practice listed there. Usually, it’s free or low cost to do so, too. Once that’s done, check to see what summer or upcoming activities are planned. In many towns, the city hall and local businesses work together to sponsor a “get the kids outdoors and moving!” themed rewards program for the youth. See if you can find a similar program in your town, and get involved! Not only does it get the word out about your practice, it can also significantly increase foot traffic and good will, too. Your city...
Going Down the ‘Tube: Using YouTube to promote your practice

Going Down the ‘Tube: Using YouTube to promote your practice

Did your parents have a video camera when you were a kid? It was probably one of those giant contraptions that weighed twenty pounds and balanced on one shoulder (so that’s why they have back pain now…). After they taped your home run at the baseball game or stunning sonata at your piano recital, you came home and stuck the tape into your VHS or Betamax. How times have changed! These days we all have handheld video cameras on our phones ready anytime and anywhere. Videos can be uploaded instantly to YouTube for the whole world to see. YouTube is a great way to market your practice. By posting videos on YouTube, you can help familiarize people with your office, educate current and future patients, celebrate newly straightened teeth, and more. Here are a few ways that you can take advantage of YouTube to promote your practice: Make your office a familiar and friendly place Going to the orthodontist for the first time can be intimidating, especially for younger kids. You want them to know that you’re a cool and fun person and that braces aren’t scary. YouTube videos can help new patients to be ready and even excited to go to your office. Here are a few ideas of YouTube videos to familiarize new patients with the world of orthodontia: An introduction video where every member of the office says hello and explains what they do Take a tour of the office Have a recent teen braces grad tell kids what to expect for their whole orthodontic experience Have an adult braces grad tell adults what to expect...
Market your practice using food?

Market your practice using food?

Close your eyes and picture your favorite food – the kind that makes your mouth water. Is it a thick, juicy steak cooked just right? A bowl of bright red strawberries drizzled with whipped cream? Or a warm chocolate chip cookie oozing chocolatey goodness? Are you picturing it? You’re probably even smiling a little bit right now, aren’t you? They say that the quickest way to someone’s heart is through his stomach. That saying can easily be expanded. One of the best ways to promote your practice is by appealing to people’s stomachs. The quickest way to get referrals is through the heart of a dentist, a patient, or a slew of future patients is through food. Let’s market your practice to these three groups using food: Dentists are hungry Remember being a poor dental student? Back when you attended even the most boring lunchtime lecture because you’d get a few slices of pizza? Grown-up dentists (and their support staffs!) haven’t changed that much. Free food is a great way to get your foot in the door of local dentist offices and to help them remember you when it’s time to refer dentally-challenged patients. Here’s several ways to feed your way into those dental offices: Take the dentist out to lunch or dinner Bring lunch for the entire office Deliver tooth-shaped sugar cookies or a mouth cake – complete with braces Drop off tasty gift boxes – not just at Christmas Dentists are a great source of referrals, but it’s also important to think about promoting your practice to your entire (hungry) community. Feed the entire community The best...
Market your Orthodontist Practice at Local Fairs this Summer

Market your Orthodontist Practice at Local Fairs this Summer

As the school year draws closer to an end, summer is already on your patients’ minds. But it should also be on yours for several very important reasons. Our favorite reason has to do with the fact that summer is carnival season! Local fairs and carnivals can be a fantastic place to market your orthodontist practice, if you know how and where to do so. We’ve got three great ways for you to get involved in your community, enjoy the summer fair season, and market your practice all at the same time. Market your orthodontist practice by setting up a booth Many local fairs and events allow local businesses to set up booths. While these booths usually have a fee associated with them, every business we’ve talked to has seen fantastic returns on their investment for their entrance fees. Once your booth is set up, let your creativity kick in. You could set it up as an educational booth, giving away informational brochures, toothbrushes, or other fun branded gear. Or, if you’re up to the challenge, why not set up a dunk tank? It’d be a great way to make a ‘splash’ with your community! Plus, your patients will have an absolute ‘ball’! Sponsor or help plan local events and fairs If setting up a booth isn’t feasible, then we recommend you look into sponsoring the local fair. Or do both! Sponsors for these kinds of local events get to have their business information, and perhaps a short marketing blurb, on flyers, handouts, or signs at the event itself. You’ll need to talk to the event organizers to get...
3 of the Best Orthodontist Marketing Awards Ever

3 of the Best Orthodontist Marketing Awards Ever

If you’ve got kids (or know someone who does), then you know what bedtime is like. It involves screaming, crying, refusals, and tantrums. And it doesn’t matter how old the kid gets, it’s still pretty much the same. Why do we bring that up? Well, there’s something that goes on at bedtime that’s crucial to that child’s dental health: that’s when kids brush their teeth! And, let’s face it. There are some nights when kids fight too much and too hard – and the tooth brushing gets skipped. For an 11 month old with only two teeth, that may not be a huge deal. But for a 13 year old with braces, it’s a lot bigger deal. So to help your patients (and their parents) make bedtime a whole lot more pleasant, let’s chat about 3 of the best orthodontist marketing awards ever. The 3 best orthodontist marketing awards for kids and teens: #1. Sticker charts Kids of all ages love sticker charts! Okay, so older teenagers might be fine with just crossing the day off of the calendar. But there’s something immensely satisfying about filling up a calendar so that the patient and their parents can see what kind of progress they’re making with their orthodontic care – or brushing their teeth every day. #2. In-office awards We’ve seen kids who are absolutely terrified of dentists and orthodontists. They’ll freeze up during the exam or adjustment. But once the visit is over and there’s a chance to visit the in-office awards bucket or prize machine, they’re all smiles. #3. High-fives all around Last but not least, there’s something...