3 of the Best Orthodontist Marketing Awards Ever

3 of the Best Orthodontist Marketing Awards Ever

If you’ve got kids (or know someone who does), then you know what bedtime is like. It involves screaming, crying, refusals, and tantrums. And it doesn’t matter how old the kid gets, it’s still pretty much the same. Why do we bring that up? Well, there’s something that goes on at bedtime that’s crucial to that child’s dental health: that’s when kids brush their teeth! And, let’s face it. There are some nights when kids fight too much and too hard – and the tooth brushing gets skipped. For an 11 month old with only two teeth, that may not be a huge deal. But for a 13 year old with braces, it’s a lot bigger deal. So to help your patients (and their parents) make bedtime a whole lot more pleasant, let’s chat about 3 of the best orthodontist marketing awards ever. The 3 best orthodontist marketing awards for kids and teens: #1. Sticker charts Kids of all ages love sticker charts! Okay, so older teenagers might be fine with just crossing the day off of the calendar. But there’s something immensely satisfying about filling up a calendar so that the patient and their parents can see what kind of progress they’re making with their orthodontic care – or brushing their teeth every day. #2. In-office awards We’ve seen kids who are absolutely terrified of dentists and orthodontists. They’ll freeze up during the exam or adjustment. But once the visit is over and there’s a chance to visit the in-office awards bucket or prize machine, they’re all smiles. #3. High-fives all around Last but not least, there’s something...
Recognizing and Rewarding Teamwork

Recognizing and Rewarding Teamwork

Watching little kids play soccer can be downright hilarious. When they first start out playing, they all swarm the ball and accidentally kick each other. As they learn, though, they realize just how important teamwork is – and how it works. Rewarding teamwork isn’t just limited to the soccer field, though. Kids need to learn how it works in all sorts of settings – even at the orthodontist. Hey – it takes a team to make it through those braces, right? Make rewarding teamwork fun Using an incentive or gaming program is a great way to reward the patient. After all, it’s only hugely important that they stay motivated and compliant, right? Letting them set the rewards can go a long way, too. That way, they’re working towards things they want to earn. Then, let them know who they can count on as their teammates. Who do they have? Well, we sure hope that their folks are on their team! Keep some “Parent Prizes” on hand Nobody likes nagging. Parents especially hate nagging their kids to brush and floss their teeth every day. Reminding them to change out rubber bands or to wear the infamous headgear isn’t any more fun. Why not find a way to keep your patient’s parents motivated, too? Okay, so you’ll have to set the limits on what parent prizes you offer. Because while many parents would love an open bar, that may create a hassle with other parents (and your local liquor licensing board). Instead, let them earn some small prizes (because you can never have enough pens!) or let them earn points towards...
3 Tips to Better Engage your Orthodontic Patient

3 Tips to Better Engage your Orthodontic Patient

“Kids these days…” If you can appreciate that phrase, odds are you’re a parent, a grandparent, or you work with kids every day. Not that the phrase is always a negative one – in fact, working with kids is a fantastic career! However, when it comes time to engage your orthodontic patient, you’re going to want their full attention. So how can you do that? Here are 3 top tips to grab your patients by their eyeballs so that you have their full attention. 1. Engage your orthodontic patient through technology As your patient comes into the practice, odds are they’re trying to connect to some sort of free WiFi connection. In fact, we’re willing to bet you probably already provide that as a way to promote patient (and family) satisfaction. Well, you’re already getting them to click on a button that says they agree with whatever your internet rules are, right? Why not change that up a bit. Instead of having them agree to the rules they’ve never read for the umpteenth time, have them answer 2-3 questions about their care plan. Ask them to honestly answer if they’ve taken care of their teeth. If your internet provider can swing it, make them answer a question or two periodically to stay connected. Yes, you’re holding their internet hostage. But they’ll totally pony up for it. Hey – they have some candies to crush. 2. Play educational spots on the TV One of our favorite dentist and orthodontist additions was the TV in the ceiling. Seriously – whoever thought of that should get the Nobel Peace Prize. Why not take...
3 ways your orthodontic practice should be using video marketing

3 ways your orthodontic practice should be using video marketing

Video marketing is one of our favorite techniques for a couple of reasons. First, it puts a face to your brand name. It humanizes your practice so that you’re not another unknown – you’re the kind doctor and staff from that one video! Another reason it’s great is that some people are visual learners. They need the visual reinforcement that video marketing can give them. Rather than focusing on the countless other reasons that video marketing is great for your orthodontic practice, though, let’s focus on some specific ways you can implement it today. 1. Use pre-recorded videos to celebrate special occasions One of the cutest things we’ve seen is when clinics or practices use pre-recorded videos to celebrate special occasions with their patients. It’s your patient’s birthday? Great! Send out an email with the link to the “Happy birthday!” video where your staff is singing happy birthday while holding balloons in front of a huge sign. A birthday video is a great place to start, but it doesn’t have to end there. Why not make videos to celebrate “Happy you got your braces off!” day and “Happy you don’t have to wear that retainer anymore!” day? 2. Teach proper hygiene or dental practices Another video that would be easy to make today is one that teaches your patients (and their families) how to perform proper dental care and hygiene. Not only can you reinforce good habits, but you can make sure that they see *how* to do it, too. Plus, parents will love being able to point to the computer (and your video!) instead of having to nag. 3....
National Field Trip Month: celebrate with a field trip!

National Field Trip Month: celebrate with a field trip!

Thanks to the simple fact that each month has several different celebrations, there’s a TON of great ideas to pull from each and every month! Not only is October Health Literacy Month, it’s also National Field Trip Month. Here are a few great ways to get into the field trip spirit this month! 3 ways to celebrate National Field Trip Month: Host a Field Trip for your Patients If you’re lucky enough to have a great local museum or there’s a family-friendly movie playing, why not sponsor a practice-wide field trip to that location? Not only will your patients love it, but their families will love that you’re thinking of them beyond just their teeth. Plus, you’ll probably get some extra bonus points (at least with their parents) if it’s educational in nature. Sponsor an in-school Field Trip Sometimes, taking an actual field trip simply doesn’t make sense for a particular school – or grade. In those cases, it may be more realistic to host an in-school outing – in the school multi-purpose room or gymnasium. In those instances, your practice could put on a skit, bring out some of the fun (or scary!) looking dental equipment or tools, and otherwise educate and entertain the students for a short time. They’ll love being out of class, the community will love the outreach, and everyone will love getting to see your practice in action. Block Out a Field Trip – to Your Practice! If you’ve got the time and ability, another great idea is to sponsor a field trip – to your practice’s office! Not only is it a great...
How to Celebrate Health Literacy Month in Style

How to Celebrate Health Literacy Month in Style

Your patients probably aren’t going to be too thrilled that October is Health Literacy Month, even if we both know the huge importance of it. That’s because they haven’t learned how to celebrate it in style! Together, we can change that and help everyone have a healthier October – especially as everyone gets excited for Halloween. Sharing Health Literacy in Your Office Now, we know that you’ve already got great literature to give to your patients and their families in the forms of handouts, brochures, and reminders. But what if we, for the month of October, really made an effort to make sure that some of that literature got read – or even remembered? Maybe that means that your office prints the health reminders on tooth pillows. Or maybe that your staff plays charades with your patients – using words from the dental hygiene brochure that nobody’s picked up (let alone read!) in months. Maybe they’ll read it for their next visit – so that they can beat their high score! Getting Health Literacy in Your Community We’ve heard of several dental and orthodontic practices that really take health literacy seriously in Octobers. Not only do they put out extra flyers, put out extra ads in local papers or websites, but they’re doing something beyond just providing the extra education. Many of these practices are providing a Candy Exchange Program for Halloween! After the kids collect their ridiculous amounts of treats for Halloween, the kids can come swap their candy at selected practices for small prizes, big prizes, or maybe even some tooth-themed gear. The practices that we’ve seen do...