Going Down the ‘Tube: Using YouTube to promote your practice

Going Down the ‘Tube: Using YouTube to promote your practice

Did your parents have a video camera when you were a kid? It was probably one of those giant contraptions that weighed twenty pounds and balanced on one shoulder (so that’s why they have back pain now…). After they taped your home run at the baseball game or stunning sonata at your piano recital, you came home and stuck the tape into your VHS or Betamax. How times have changed! These days we all have handheld video cameras on our phones ready anytime and anywhere. Videos can be uploaded instantly to YouTube for the whole world to see. YouTube is a great way to market your practice. By posting videos on YouTube, you can help familiarize people with your office, educate current and future patients, celebrate newly straightened teeth, and more. Here are a few ways that you can take advantage of YouTube to promote your practice: Make your office a familiar and friendly place Going to the orthodontist for the first time can be intimidating, especially for younger kids. You want them to know that you’re a cool and fun person and that braces aren’t scary. YouTube videos can help new patients to be ready and even excited to go to your office. Here are a few ideas of YouTube videos to familiarize new patients with the world of orthodontia: An introduction video where every member of the office says hello and explains what they do Take a tour of the office Have a recent teen braces grad tell kids what to expect for their whole orthodontic experience Have an adult braces grad tell adults what to expect...
How to Celebrate Health Literacy Month in Style

How to Celebrate Health Literacy Month in Style

Your patients probably aren’t going to be too thrilled that October is Health Literacy Month, even if we both know the huge importance of it. That’s because they haven’t learned how to celebrate it in style! Together, we can change that and help everyone have a healthier October – especially as everyone gets excited for Halloween. Sharing Health Literacy in Your Office Now, we know that you’ve already got great literature to give to your patients and their families in the forms of handouts, brochures, and reminders. But what if we, for the month of October, really made an effort to make sure that some of that literature got read – or even remembered? Maybe that means that your office prints the health reminders on tooth pillows. Or maybe that your staff plays charades with your patients – using words from the dental hygiene brochure that nobody’s picked up (let alone read!) in months. Maybe they’ll read it for their next visit – so that they can beat their high score! Getting Health Literacy in Your Community We’ve heard of several dental and orthodontic practices that really take health literacy seriously in Octobers. Not only do they put out extra flyers, put out extra ads in local papers or websites, but they’re doing something beyond just providing the extra education. Many of these practices are providing a Candy Exchange Program for Halloween! After the kids collect their ridiculous amounts of treats for Halloween, the kids can come swap their candy at selected practices for small prizes, big prizes, or maybe even some tooth-themed gear. The practices that we’ve seen do...
Support Your Schools and Families with a Back to School Extravaganza

Support Your Schools and Families with a Back to School Extravaganza

Schools and stores have a back to school extravaganza every year; why not you, too? Supporting patients, and their families, as they go back to school, is a great way to continue to earn their trust and support. Here are a few easy ways to show your community that you support them as they’re headed into a new school year. Support Your Community with a School Supply Drive for Families There are always families who could use extra support or school supplies at the beginning of a school year. Why not encourage your families and employees to donate, too? You could set up a donation bin right inside of your office. If you want to go the extra mile, you could even set up a school supply swap box. Patient families will love being able to swap extra supplies for other basics that they need. Support Your Schools with Donated School Supplies It’s not just families that can use some extra help with school supply donations. Every year, teachers spend money, out of their own paychecks, to properly stock their classrooms. If sponsoring a family (or several families) doesn’t resonate with your practice, what about sponsoring a drive to support a whole classroom? Not only will the class appreciate the donations, but so will the teachers! The great part about this idea is that it can be done year-round. So if you really want to support your schools, you could set up a donation bin for families at the start of the year and support a whole classroom throughout the year. That’s some serious community caring. Show Your Patients You...
Which Social Media Platform is Right for You?

Which Social Media Platform is Right for You?

It seems like there’s a new social media platform popping up pretty regularly! Does that mean that your practice needs to be scrambling to be on each and every new platform? Well, if there’s an overachiever in your office, go for it! If you’re already struggling to keep your existing social media accounts straight, though, it may be time to narrow your focus. Which social media platforms are you already on? Are you on any of the “Big 3” platforms? (Facebook, Google+, and Twitter) Have you set up accounts on Pinterest, Instagram, Tumblr, LinkedIn, or Stumbleupon? Which ones are you regularly using? If you aren’t regularly using them, now may be a good time to update them or delete them. Where do your patients (and their parents) hang out online? If your patients are hanging out on SnapChat or Instagram, it doesn’t make a lot of sense to stick to using Pinterest – they won’t be seeing your educational posts or your messages. You have to go to them – so that they’ll come to you. Facebook Are you on Facebook? With how many millions of people are already on Facebook, it only makes sense to have a business page up and going. Facebook tends to be more popular among the parents, but there are still an awful lot of kids who have Facebook accounts. Twitter With its abbreviations and hashtags, Twitter is its own language and universe. It’s more popular among the younger crowds who fluently speak internet text and memes. Instagram Instagram tends to be popular for both kids and parents, with how easy it is to...
Community Events: 3 ways to combine education and outreach!

Community Events: 3 ways to combine education and outreach!

While every town is different, we’d bet that there’s still some kind of community events calendar in your area! Making use of local events is a great way to not only reach out to your patients and their parents, but also to provide some much-needed education. Here are three different ways you can get involved in your community while providing education, too. 1. Use Community Events and Health Fairs for Education Many communities regularly sponsor safety, health, or hygiene fairs to better educate their citizens. Participating in these kinds of health fairs is a great way to not only be seen, but also to provide vital dental health and orthodontics-related information to your community. Educational brochures, flyers, and freebies always go great together at these kinds of events! 2. Reach Out to Local Schools In some communities, elementary schools are happy to host educational assemblies in classrooms or school-wide. Kids love special educational assemblies, especially when they’re entertaining. Giving out prizes for right answers to dental hygiene questions is another great way to encourage participation and reinforce what they’re being taught. 3. Be Involved in Local Service Projects Finally, local service projects can be a great way to build rapport with your community and provide support or education. Some service projects won’t require education, simply support. These ones are still fantastic as they show your commitment to the community. Others, though, like putting together hygiene packets for the less fortunate or disaster relief victims, are a great way to reinforce dental hygiene to everyone involved. There we have it: three ways to be involved in your community through events and education. Has your office...
3 Ways to use Social Media in your Practice

3 Ways to use Social Media in your Practice

Social media is more than just a great place to connect with friends and family; it’s also a great place to connect with clients, businesses, and more. It’s also where your patients – and their parents – are hanging out. Because it’s the cool place to be, why not use social media in your practice? Use social media in your practice to teach your patients (and parents!) Let’s face it: the odds are that most patients will forget some or all of the instructions they’re given. Wouldn’t it be great if they had helpful reminders through the week? Why not use social media to give them that reminder or refresher course? Parents will love the idea that their kids can be gently and professionally reminded how to take care of their orthodontics, their teeth, their hygiene, or just get some cool tooth facts. They’ll appreciate that you care, and they’ll love that they don’t have to nag their kids! Using social media, you can also prepare your patients for the next steps in their care: that way, they know what’s coming and are ready for it. Use social media to teach and reach your community The great thing about social media is how flexible it can be. Not only can you use it to directly connect with patients, but you can also use it to reach your community! Your community can be as large, or small, as you want it to be: it doesn’t have to be defined geographically. Use social media to teach local dentists about your office protocols or to outreach to other local specialists. You could also use...