It seems like there’s a new social media platform popping up pretty regularly! Does that mean that your practice needs to be scrambling to be on each and every new platform? Well, if there’s an overachiever in your office, go for it! If you’re already struggling to keep your existing social media accounts straight, though, it may be time to narrow your focus.
Which social media platforms are you already on?
Are you on any of the “Big 3” platforms? (Facebook, Google+, and Twitter) Have you set up accounts on Pinterest, Instagram, Tumblr, LinkedIn, or Stumbleupon? Which ones are you regularly using? If you aren’t regularly using them, now may be a good time to update them or delete them.
Where do your patients (and their parents) hang out online?
If your patients are hanging out on SnapChat or Instagram, it doesn’t make a lot of sense to stick to using Pinterest – they won’t be seeing your educational posts or your messages. You have to go to them – so that they’ll come to you.
Are you on Facebook? With how many millions of people are already on Facebook, it only makes sense to have a business page up and going. Facebook tends to be more popular among the parents, but there are still an awful lot of kids who have Facebook accounts.
With its abbreviations and hashtags, Twitter is its own language and universe. It’s more popular among the younger crowds who fluently speak internet text and memes.
Instagram tends to be popular for both kids and parents, with how easy it is to use and fun it can be to capture a moment in time. It uses hashtags, but they’re #usedtodescribethings rather than as #marketingtags.
Do you have a social media strategy?
If not, it’s time to build one. There are companies who will build it for you, or there’s a few free resources available online, like this one at Hubspot. Once you have implemented your strategy, it’s only a matter of time before your brand name is growing!
We’re excited to watch you grow!
No matter which social platforms you pick, we’re excited to be along for the ride. We love watching you, and your patients, smile.
We’d love to help you grow faster with our patient incentive programs: just drop us a line for details!